The Italian Mobile Market - Second Semester of 2006

The Italian mobile market is one of the most dynamic and innovative markets. There are more than 75 million mobile lines in Italy, a country with a population of 58 million, being the mobile penetration of 130%.

The market is composed of four players, TIM, 3 Italia, Vodafone Italia and Wind.

TIM

Telecom Italia Mobile (TIM) is the leader operator with a market share of 40% with 30,4 million costumers (source: Telecom Italia Group first half 2006 report). TIM has 88% of prepaid costumers and 22% of contract costumers.

3 Italia

The 3 Italia is a 3G mobile operator that has 9% of the Italian mobile market share with 6,8 million(source: Hutchison Whampoa Limited 2006 interim report). 3 Italia deployed a DVB-H network to provide mobile TV to it's costumers having 14.500 costumers at 23 of August 2006.

Vodafone Italia

Vodafone Italia has a market share of 32% with 24,1 million costumers being 92% prepaid and 8% contract.

Wind

Wind has a market share of 19% with 14 million mobile costumers being 83% 2G costumers and 17% 3G costumers (this values were derived from the number of 2G and 3G RBS, i.e. BTS's and Node B's).

Disclaimer: The values present here were taken from financial reports published by the companies and some where determined using our analysis and should be considered as indicative.